Privacy Policy

Last updated: July 2025Firstray AI (“we,” “us,” or “our”) operates https://firstray.ai (the “Site”) and provides AI-powered lead generation, appointment setting, follow-up, and reputation-optimization systems for roofing businesses (the “Service”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights.

1. Information We Collecta. Contact & Lead DataName, phone number, email, address, and any details you submit via our Webflow forms, Facebook/Instagram lead ads, or GoHighLevel (GHL) external forms.b. Call & Chat DataCall recordings, transcripts, and chat messages handled by our AI agents (via Synthflow, Twilio, or GHL chat).c. Usage & AnalyticsPage views, click behavior, device/browser type, IP address, and referral source via Google Analytics, Facebook Pixel, and similar tools.d. Cookies & TrackingFunctional cookies for session management.Marketing cookies (Facebook Pixel, Google Ads) to serve and measure ads.You can control cookies via your browser settings; see Section 5 below.

2. How We Use Your InformationDeliver Our Services: Qualify leads, book appointments, send confirmations and reminders, and automate reputation outreach.Communications: Respond to your inquiries, send you updates, service notifications, and marketing messages (you may opt out at any time).Advertising & Retargeting: Serve relevant ads on social platforms and search engines.Analytics & Improvement: Understand usage patterns to improve our Site and Service.Legal Compliance: Meet our legal obligations and protect our rights.

3. Sharing & DisclosureWe never sell your personal data. We may share your information with:Service Providers: Synthflow, Twilio, GoHighLevel, Zapier/Make, hosting providers, analytics and advertising platforms—to operate and optimize the Service.Legal & Safety: Courts, regulators, or law enforcement when required by law or to protect rights.Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred—but remains subject to this Privacy Policy.

4. Data Security & RetentionWe use industry-standard encryption (TLS) for data in transit and secure access controls for stored data.Call recordings and transcripts are stored in your own GHL account or cloud storage you control.We retain personal data only as long as necessary to provide the Service, comply with legal obligations, or resolve disputes (typically up to 2 years after last contact, unless you request deletion).

5. Cookies & Similar TechnologiesYou can manage or disable cookies in your browser settings; please note, disabling certain cookies may break features on the Site.For detailed controls, see [Your Browser’s Help Resources].

6. Your RightsDepending on your jurisdiction, you may have the right to:Access & Portability: Request a copy of your personal data.Correction: Ask us to correct inaccurate or incomplete data.Deletion: Request erasure of your data (“right to be forgotten”).Restriction & Objection: Limit or object to our processing of your data (including marketing).To exercise these rights, email privacy@firstray.ai. We will respond within 30 days.

7. Children’s PrivacyOur Service is intended for business and professional use only. We do not knowingly collect personal data from children under 16. If you believe we have data for a minor, please contact us to have it removed.

8. Changes to This PolicyWe may update this Policy to reflect changes in our practices or legal requirements. We will post the revised date at the top and, where appropriate, notify you by email or via a notice on the Site.

9. Contact UsIf you have any questions or concerns about this Privacy Policy or your data, please contact:Firstray AI Privacy Team
info@firstray.ai

Thank you for trusting Firstray AI with your data. We’re committed to keeping it safe and using it only to grow your roofing business.